@Article{407113,
     author = "Katarzyna Liczmańska, Agnieszka M. Wiśniewska",
     title = "A Strong Brand as a Determinant of Purchase the Case of Sectors, where Advertising in Mass Mesia Is Banned- on the Example of the Polish Spirits Sector",
     year =  2013,
     volume =  13,
     number =  ,
     journal =  Managerial Economics,
     pages =  s. 83-98,
    }