@Article{417739,
     author = "Jose Ignacio Monrabal",
     title = "Marketing Communications in Industrial B2B Markets enhancing the Value of the Corporate Brand relying on Common Added Values",
     year =  2012,
     volume =  ,
     number =  4(5),
     journal =  Marketing Instytucji Naukowych i Badawczych,
     pages =  s. 187-191,
    }