@Article{417743,
     author = "Lidia Białoń",
     title = "Building an image of a higher education institution as an instrument of Mega Marketing",
     year =  2012,
     volume =  ,
     number =  4(5),
     journal =  Marketing Instytucji Naukowych i Badawczych,
     pages =  s. 205-221,
    }