@Article{510530,
     author = "Antonio Castillo Esparcia, Emilia Smolak-Lazano",
     title = "Social media marketing as the new paradigm in the development of innovative tools of communication with costumers",
     year =  2012,
     volume =  26,
     number =  ,
     journal =  Problemy Zarządzania, Finansów i Marketingu,
     pages =  s. 147-161,
    }