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TYTUŁ ARTYKUŁU
Building the image of a place brand with the support of local commercial brands: Poznan Brand Consortium case study
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CZYSTY TEKST
Magdalena Florek, Building the image of a place brand with the support of local commercial brands: Poznan Brand Consortium case study, Journal of International Studies, 2013 / Tom 6 / Numer 1, s. 9 - 21
BIBTEX
Magdalena Florek. Building the image of a place brand with the support of local commercial brands: Poznan Brand Consortium case study. Journal of International Studies, 6(1):9–21, 2013.
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@article{bazhum171417,
author = {Florek, Magdalena},
title = {{Building the image of a place brand with the support of local commercial brands: Poznan Brand Consortium case study}},
journal = {Journal of International Studies},
year = {2013},
volume = {6},
number = {1},
pages = {9--21},
issn = {2071-8330},
url = {https://bazhum.muzhp.pl/articles/171417}
}