@Article{ authors = " Donal Shaw, Sherine El-Toykhy, Tom Terry", title = "Seeking the H-Zone : How we mix media messages to create compatible community in the emerging papyrus society", journal = "Central European Journal of Communication : an official journal of the Polish Communication Association", issue = "2010 / Tom 3 / Numer 2 (5)", pages = "207 - 219" }