@Article{ authors = " Maarja Lohmus, Helle Tiikmaa,, Andres Joesaar", title = "Duality of Estonian public service media in reflection of the world and positioning society ", journal = "Central European Journal of Communication : an official journal of the Polish Communication Association", issue = "2010 / Tom 3 / Numer 1 (4)", pages = "95 - 113" }