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The strategic importance of brand positioning in the place brand concept: elements, structure and application capabilities Opublikowano w: Journal of International Studies 2012 / Tom 5 / Numer 1 / s. 9 - 192012CZYSTY TEKST
Karolina Janiszewski, Andrea Insch, The strategic importance of brand positioning in the place brand concept: elements, structure and application capabilities, Journal of International Studies, 2012 / Tom 5 / Numer 1, s. 9 - 19
BIBTEX@Article{ authors = " Karolina Janiszewski, Andrea Insch", title = "The strategic importance of brand positioning in the place brand concept: elements, structure and application capabilities", journal = "Journal of International Studies", issue = "2012 / Tom 5 / Numer 1", pages = "9 - 19" }
