@Article{ authors = " Karolina Janiszewska", title = "The Strategic Importance of Consumer Insight in Defining Place Brand Identity and Positioning", journal = "Journal of International Studies", issue = "2013 / Tom 6 / Numer 2", pages = "9 - 19" }

@Article{ authors = " Karolina Janiszewska", title = "Study on the Influence of Advertising Attractiveness on the Purchase Decisions of Women and Men", journal = "Journal of International Studies", issue = "2013 / Tom 6 / Numer 2", pages = "9 - 19" }