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Customer engagement: transactional vs. relationship marketing Opublikowano w: Journal of International Studies 2015 / Tom 8 / Numer 1 / s. 196 - 2072015CZYSTY TEKST
Tereza Šonková, Monika Grabowska, Customer engagement: transactional vs. relationship marketing, Journal of International Studies, 2015 / Tom 8 / Numer 1, s. 196 - 207
BIBTEX@Article{ authors = " Tereza Šonková, Monika Grabowska", title = "Customer engagement: transactional vs. relationship marketing", journal = "Journal of International Studies", issue = "2015 / Tom 8 / Numer 1", pages = "196 - 207" }