Martyna Kowalczuk
1 artykuły w 1 czasopismach
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Effect of Celebrity Endorsement in Advertising Activities by Product Type Opublikowano w: International Journal of Management and Economics 2014 / Tom 44 / s. 74 - 912014CZYSTY TEKST
Grzegorz Karasiewicz, Martyna Kowalczuk, Effect of Celebrity Endorsement in Advertising Activities by Product Type, International Journal of Management and Economics, 2014 / Tom 44, s. 74 - 91
BIBTEX@Article{ authors = " Grzegorz Karasiewicz, Martyna Kowalczuk", title = "Effect of Celebrity Endorsement in Advertising Activities by Product Type", journal = "International Journal of Management and Economics", issue = "2014 / Tom 44", pages = "74 - 91" }
