Defining prosumption for marketing : understanding the nature of prosumption after the emergence of Internet-based social media

Serafin, Dorota

TYTUŁ ARTYKUŁU

Defining prosumption for marketing : understanding the nature of prosumption after the emergence of Internet-based social media

AUTORZY: Dorota Serafin
TYTUŁ CZASOPISMA: International Journal of Management and Economics
WYDANIE: 2012 / Tom 36
STRONY: 124 - 142
ROK: 2012
WYDAWCA: Kolegium Gospodarki Światowej Szkoły Głównej Handlowej
ISSN: 2299-9701

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CZYSTY TEKST

Dorota Serafin, Defining prosumption for marketing : understanding the nature of prosumption after the emergence of Internet-based social media , International Journal of Management and Economics, 2012 / Tom 36, s. 124 - 142

BIBTEX

Dorota Serafin. Defining prosumption for marketing : understanding the nature of prosumption after the emergence of Internet-based social media. International Journal of Management and Economics, 36:124–142, 2012.

Pokaż kod BibTeX

@article{bazhum545849,
  author = {Serafin, Dorota},
  title = {{Defining prosumption for marketing : understanding the nature of prosumption after the emergence of Internet-based social media}},
  journal = {International Journal of Management and Economics},
  year = {2012},
  volume = {36},
  pages = {124--142},
  issn = {2299-9701},
  url = {https://bazhum.muzhp.pl/articles/545849}
}