Social media marketing as the new paradigm in the development of innovative tools of communication with costumers

Castillo Esparcia, Antonio; Smolak-Lazano, Emilia

TYTUŁ ARTYKUŁU

Social media marketing as the new paradigm in the development of innovative tools of communication with costumers

AUTORZY: Antonio Castillo Esparcia, Emilia Smolak-Lazano
TYTUŁ CZASOPISMA: Problemy Zarządzania, Finansów i Marketingu
WYDANIE: 2012 / Tom 26
STRONY: 147 - 161
ROK: 2012
WYDAWCA: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
ISSN: 1509-0507

Pełny tekst (PDF)

Zacytuj

CZYSTY TEKST

Antonio Castillo Esparcia, Emilia Smolak-Lazano, Social media marketing as the new paradigm in the development of innovative tools of communication with costumers, Problemy Zarządzania, Finansów i Marketingu, 2012 / Tom 26, s. 147 - 161

BIBTEX

@article{bazhum170664,
  author = {Castillo Esparcia, Antonio and Smolak-Lazano, Emilia},
  title = {{Social media marketing as the new paradigm in the development of innovative tools of communication with costumers}},
  journal = {Problemy Zarządzania, Finansów i Marketingu},
  year = {2012},
  volume = {26},
  pages = {147--161},
  issn = {1509-0507},
  url = {https://bazhum.muzhp.pl/articles/170664}
}