TYTUŁ ARTYKUŁU

A Strong Brand as a Determinant of Purchase the Case of Sectors, where Advertising in Mass Mesia Is Banned- on the Example of the Polish Spirits Sector

AUTORZY
Katarzyna Liczmańska, Agnieszka M. Wiśniewska
TYTUŁ CZASOPISMA
Managerial Economics
WYDANIE
2013 / Tom 13
STRONY
83 - 98
ROK
2013
WYDAWCA
Wydawnictwa Akademii Górniczo-Hutniczej w Krakowie
ISSN
1898-1143
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CZYSTY TEKST

Katarzyna Liczmańska, Agnieszka M. Wiśniewska, A Strong Brand as a Determinant of Purchase the Case of Sectors, where Advertising in Mass Mesia Is Banned- on the Example of the Polish Spirits Sector, Managerial Economics, 2013 / Tom 13, s. 83 - 98

BIBTEX 
@article{bazhum436366,
  author = {Liczmańska, Katarzyna and Wiśniewska, Agnieszka M.},
  title = {{A Strong Brand as a Determinant of Purchase the Case of Sectors, where Advertising in Mass Mesia Is Banned- on the Example of the Polish Spirits Sector}},
  journal = {Managerial Economics},
  year = {2013},
  volume = {13},
  pages = {83--98},
  issn = {1898-1143},
  url = {https://bazhum.muzhp.pl/articles/436366}
}