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TYTUŁ ARTYKUŁU
Systematization and measurement of perceived changes in consumer’s self-image due to the usage of service brands
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CZYSTY TEKST
Justyna Filipowska, Oleg Gorbaniuk, Aleksandra Kisiel, Magdalena Kolańska, Aleksandra Maciejewska, Systematization and measurement of perceived changes in consumer’s self-image due to the usage of service brands, Journal of Management and Business Administration. Central Europe, 2014 / Tom 22 / Numer 2, s. 45 - 64
BIBTEX
Justyna Filipowska, Oleg Gorbaniuk, Aleksandra Kisiel, Magdalena Kolańska, and Aleksandra Maciejewska. Systematization and measurement of perceived changes in consumer’s self-image due to the usage of service brands. Journal of Management and Business Administration. Central Europe, 22(2):45–64, 2014.
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@article{bazhum454559,
author = {Filipowska, Justyna and Gorbaniuk, Oleg and Kisiel, Aleksandra and Kolańska, Magdalena and Maciejewska, Aleksandra},
title = {{Systematization and measurement of perceived changes in consumer’s self-image due to the usage of service brands}},
journal = {Journal of Management and Business Administration. Central Europe},
year = {2014},
volume = {22},
number = {2},
pages = {45--64},
issn = {2450-7814},
url = {https://bazhum.muzhp.pl/articles/454559}
}