TYTUŁ ARTYKUŁU

Systematization and measurement of perceived changes in consumer’s self-image due to the usage of service brands

AUTORZY
Justyna Filipowska, Oleg Gorbaniuk, Aleksandra Kisiel, Magdalena Kolańska, Aleksandra Maciejewska
TYTUŁ CZASOPISMA
Journal of Management and Business Administration. Central Europe
WYDANIE
2014 / Tom 22 / Numer 2
STRONY
45 - 64
ROK
2014
WYDAWCA
Akademia Leona Koźmińskiego
ISSN
2450-7814

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CZYSTY TEKST

Justyna Filipowska, Oleg Gorbaniuk, Aleksandra Kisiel, Magdalena Kolańska, Aleksandra Maciejewska, Systematization and measurement of perceived changes in consumer’s self-image due to the usage of service brands, Journal of Management and Business Administration. Central Europe, 2014 / Tom 22 / Numer 2, s. 45 - 64

BIBTEX

Justyna Filipowska, Oleg Gorbaniuk, Aleksandra Kisiel, Magdalena Kolańska, and Aleksandra Maciejewska. Systematization and measurement of perceived changes in consumer’s self-image due to the usage of service brands. Journal of Management and Business Administration. Central Europe, 22(2):45–64, 2014.

Pokaż kod BibTeX
@article{bazhum454559,
  author = {Filipowska, Justyna and Gorbaniuk, Oleg and Kisiel, Aleksandra and Kolańska, Magdalena and Maciejewska, Aleksandra},
  title = {{Systematization and measurement of perceived changes in consumer’s self-image due to the usage of service brands}},
  journal = {Journal of Management and Business Administration. Central Europe},
  year = {2014},
  volume = {22},
  number = {2},
  pages = {45--64},
  issn = {2450-7814},
  url = {https://bazhum.muzhp.pl/articles/454559}
}