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CZYSTY TEKST
Introduction, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 5
BIBTEX@Article{ authors = "", title = "Introduction", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "5" }
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CZYSTY TEKST
Paweł Cegliński, Use of strategic marketing management tools in contemporary enterprises, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 9 - 16
BIBTEX@Article{ authors = " Paweł Cegliński", title = "Use of strategic marketing management tools in contemporary enterprises", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "9 - 16" }
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Text and images in promotional materials - what type of information is important for customers?s. 17 - 23CZYSTY TEKST
Aneta Disterheft, Text and images in promotional materials - what type of information is important for customers?, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 17 - 23
BIBTEX@Article{ authors = " Aneta Disterheft", title = "Text and images in promotional materials - what type of information is important for customers?", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "17 - 23" }
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CZYSTY TEKST
Małgorzata Grzegorczyk, Relationships matter : towards understanding university-industry links, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 33 - 40
BIBTEX@Article{ authors = " Małgorzata Grzegorczyk", title = "Relationships matter : towards understanding university-industry links", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "33 - 40" }
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CZYSTY TEKST
Hanna Hall, Kamila Peszko, Social media as a relationship marketing tool of modern university, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 41 - 56
BIBTEX@Article{ authors = " Hanna Hall, Kamila Peszko", title = "Social media as a relationship marketing tool of modern university", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "41 - 56" }
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The importance of trust and loyalty in financial institutions in financial decision-making process of householdss. 67 - 75CZYSTY TEKST
Marta Musiał, Monika Pettersen-Sobczyk, The importance of trust and loyalty in financial institutions in financial decision-making process of households, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 67 - 75
BIBTEX@Article{ authors = " Marta Musiał, Monika Pettersen-Sobczyk", title = "The importance of trust and loyalty in financial institutions in financial decision-making process of households", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "67 - 75" }
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CZYSTY TEKST
Arkadiusz Stajszczak, Bożena Wujec, Iwona Ksiądzyna, Trust in effective relationship management on the procurement market, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 77 - 85
BIBTEX@Article{ authors = " Arkadiusz Stajszczak, Bożena Wujec, Iwona Ksiądzyna", title = "Trust in effective relationship management on the procurement market", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "77 - 85" }
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CZYSTY TEKST
Przemysław Tomczyk, Customer knowledge valuation model based on customer lifecycle, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 87 - 94
BIBTEX@Article{ authors = " Przemysław Tomczyk", title = "Customer knowledge valuation model based on customer lifecycle", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "87 - 94" }
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CZYSTY TEKST
Małgorzata Budzanowska-Drzewiecka, Advertising in digital games targeted to children, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 109 - 117
BIBTEX@Article{ authors = " Małgorzata Budzanowska-Drzewiecka", title = "Advertising in digital games targeted to children", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "109 - 117" }
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E-services : concept, specificity, and marketing elements to create their values. 97 - 108CZYSTY TEKST
Paweł Brzustewicz, Iwona Escher, E-services : concept, specificity, and marketing elements to create their value, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 97 - 108
BIBTEX@Article{ authors = " Paweł Brzustewicz, Iwona Escher", title = "E-services : concept, specificity, and marketing elements to create their value", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "97 - 108" }
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Transfer of information in the purchasing processes of generation Z : usage of virtual vs. real channels and its marketing implicationss. 119 - 128CZYSTY TEKST
Aleksandra Burgiel, Izabela Sowa, Transfer of information in the purchasing processes of generation Z : usage of virtual vs. real channels and its marketing implications, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 119 - 128
BIBTEX@Article{ authors = " Aleksandra Burgiel, Izabela Sowa", title = "Transfer of information in the purchasing processes of generation Z : usage of virtual vs. real channels and its marketing implications", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "119 - 128" }
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CZYSTY TEKST
Aleksandra Całka, Katarzyna Pałys, Online website in brand creation of online store, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 129 - 134
BIBTEX@Article{ authors = " Aleksandra Całka, Katarzyna Pałys", title = "Online website in brand creation of online store", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "129 - 134" }
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Multi-channel opportunity management : an exploratory research on the example of tourist industrys. 135 - 142CZYSTY TEKST
Bartosz Deszczyński, Multi-channel opportunity management : an exploratory research on the example of tourist industry, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 135 - 142
BIBTEX@Article{ authors = " Bartosz Deszczyński", title = "Multi-channel opportunity management : an exploratory research on the example of tourist industry", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "135 - 142" }
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Responsible sponsorship as an element of building positive relationship with the environments. 25 - 31CZYSTY TEKST
Marta Grabowska, Responsible sponsorship as an element of building positive relationship with the environment, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 25 - 31
BIBTEX@Article{ authors = " Marta Grabowska", title = "Responsible sponsorship as an element of building positive relationship with the environment", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "25 - 31" }
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CZYSTY TEKST
Agnieszka Matuszczak, Urszula Chrąchol-Barczyk, Logistics customer service on the example of courier companies, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 57 - 65
BIBTEX@Article{ authors = " Agnieszka Matuszczak, Urszula Chrąchol-Barczyk", title = "Logistics customer service on the example of courier companies", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "57 - 65" }
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Country-of-origin effect in professional services : literature reviews. 155 - 163CZYSTY TEKST
Marek Gnusowski, Country-of-origin effect in professional services : literature review, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 155 - 163
BIBTEX@Article{ authors = " Marek Gnusowski", title = "Country-of-origin effect in professional services : literature review", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "155 - 163" }
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The meaning of smartphones for marketing communications. 165 - 172CZYSTY TEKST
Leszek Gracz, The meaning of smartphones for marketing communication, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 165 - 172
BIBTEX@Article{ authors = " Leszek Gracz", title = "The meaning of smartphones for marketing communication", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "165 - 172" }
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Use of social media by public transport operatorss. 173 - 181CZYSTY TEKST
Joanna Kos-Łabędowicz, Use of social media by public transport operators, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 173 - 181
BIBTEX@Article{ authors = " Joanna Kos-Łabędowicz", title = "Use of social media by public transport operators", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "173 - 181" }
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Non-technological innovation creation process in the creative sectors. 183 - 190CZYSTY TEKST
Monika Spychalska-Wojtkiewicz, Non-technological innovation creation process in the creative sector, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 183 - 190
BIBTEX@Article{ authors = " Monika Spychalska-Wojtkiewicz", title = "Non-technological innovation creation process in the creative sector", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "183 - 190" }
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Marketing communication instruments used by the retail chain on the Internets. 143 - 154CZYSTY TEKST
Urszula Garczarek-Bąk, Marketing communication instruments used by the retail chain on the Internet, Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu), 2016 / Numer 5 (46), s. 143 - 154
BIBTEX@Article{ authors = " Urszula Garczarek-Bąk", title = "Marketing communication instruments used by the retail chain on the Internet", journal = "Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)", issue = "2016 / Numer 5 (46)", pages = "143 - 154" }
