TYTUŁ
Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu)
2016 / Numer 5 (46)
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TYTUŁ ARTYKUŁU
STRONY
CZYNNOŚCI
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Text and images in promotional materials - what type of information is important for customers?s. 17 - 23CZYSTY TEKSTBIBTEX
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Responsible sponsorship as an element of building positive relationship with the environments. 25 - 31CZYSTY TEKSTBIBTEX
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The importance of trust and loyalty in financial institutions in financial decision-making process of householdss. 67 - 75CZYSTY TEKSTBIBTEX
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E-services : concept, specificity, and marketing elements to create their values. 97 - 108CZYSTY TEKSTBIBTEX
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Transfer of information in the purchasing processes of generation Z : usage of virtual vs. real channels and its marketing implicationss. 119 - 128CZYSTY TEKSTBIBTEX
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Multi-channel opportunity management : an exploratory research on the example of tourist industrys. 135 - 142CZYSTY TEKSTBIBTEX
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Marketing communication instruments used by the retail chain on the Internets. 143 - 154CZYSTY TEKSTBIBTEX
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Country-of-origin effect in professional services : literature reviews. 155 - 163CZYSTY TEKSTBIBTEX
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The meaning of smartphones for marketing communications. 165 - 172CZYSTY TEKSTBIBTEX
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Use of social media by public transport operatorss. 173 - 181CZYSTY TEKSTBIBTEX
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Non-technological innovation creation process in the creative sectors. 183 - 190CZYSTY TEKSTBIBTEX