Marketing Instytucji Naukowych i Badawczych

@Article{ authors = " Witold Wiśniowski", title = "Introduction", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "10 - 11" }

@Article{ authors = " Damian Dec", title = "Scientific and research institutions' utilization of Internet tools for marketing research", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "17 - 38" }

@Article{ authors = " Marcin Gębarowski", title = "Fairs as a tool of marketing activity of research and scientific institutions", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "43 - 60" }

@Article{ authors = " Hakan Hakansson", title = "Science, technology and business - market or interactive coordination", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "65 - 79" }

@Article{ authors = " Mirosława Pluta-Olearnik", title = "Implementing new marketing strategies in scientific and research institutions", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "83 - 96" }

@Article{ authors = " Karol Wolski", title = "E-marketing of research and scientific institutions - psychological aspect", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "101 - 116" }

@Article{ authors = " Piotr Danielewicz, Mateusz Wróblewski", title = "Cooperation of universities as an element of support for innovation in regions", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "123 - 131" }

@Article{ authors = " Iris Kaiser", title = "Balanced branding of the employer created by means of social media - a factor of success in personal marketing", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "135 - 145" }

@Article{ authors = " Aneta Olejniczak", title = "Advertising - psychological aspects of the influence of marketing tricks", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "149 - 170" }

@Article{ authors = " Adriana Paliwoda-Matiolańska", title = "Social responsibility in business in theory and practice", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "175 - 187" }

@Article{ authors = " Joanna Pruchnicka", title = "Media relations - promoting scientific and research institutions in the media in Poland and Europe", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "191 - 209" }

@Article{ authors = " Bogdan Sojkin", title = "Informational foundations for marketing decisions in the process of product commercialization", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "213 - 220" }

@Article{ authors = " Witold Świeczak", title = "Inbound marketing as a form of the internet marketing", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "225 - 240" }

@Article{ authors = " Dariusz Tworzydło", title = "Communication in times of crisis as an element of building an efficient brand", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "245 - 256" }

@Article{ authors = " Grzegorz Urbanek", title = "Strategic significance of the brand in the activities of an organization", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "261 - 269" }

@Article{ authors = " Katarzyna Wrona", title = "Visual identification and its role in shaping brand awareness and marketing communication", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "273 - 289" }

@Article{ authors = " Michał Grech", title = "The image of universities from the point of view of students and high school graduates", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "295 - 316" }

@Article{ authors = " Kamila Kaczyńska", title = "Modern library and the promotion of a scientific institution", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "321 - 333" }

@Article{ authors = " Anita Kijanka", title = "The role of marketing of higher education institutions in creating the image of cities and regions", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "337 - 348" }

@Article{ authors = " Jaromir Matulewicz", title = "Research and scientific achievements as media events", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "353 - 373" }

@Article{ authors = " Jacek Kosiec, Dariusz Trzmielak", title = "Commercialization of technology – efficient sales of patents, licenses and results of research", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "377 - 395" }

@Article{ authors = "", title = "Authors", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "396 - 400" }

@Article{ authors = "", title = "About the Institute of Aviation", journal = "Marketing Instytucji Naukowych i Badawczych", issue = "2012 / Numer 2(3)", pages = "402 - 404" }