TYTUŁ
Marketing Instytucji Naukowych i Badawczych
2012 / Numer 2(3)
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TYTUŁ ARTYKUŁU
STRONY
CZYNNOŚCI
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CZYSTY TEKSTBIBTEX
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Scientific and research institutions' utilization of Internet tools for marketing researchs. 17 - 38CZYSTY TEKSTBIBTEX
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Fairs as a tool of marketing activity of research and scientific institutionss. 43 - 60CZYSTY TEKSTBIBTEX
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Implementing new marketing strategies in scientific and research institutionss. 83 - 96CZYSTY TEKSTBIBTEX
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Cooperation of universities as an element of support for innovation in regionss. 123 - 131CZYSTY TEKSTBIBTEX
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Balanced branding of the employer created by means of social media - a factor of success in personal marketings. 135 - 145CZYSTY TEKSTBIBTEX
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Media relations - promoting scientific and research institutions in the media in Poland and Europes. 191 - 209CZYSTY TEKSTBIBTEX
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Informational foundations for marketing decisions in the process of product commercializations. 213 - 220CZYSTY TEKSTBIBTEX
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Communication in times of crisis as an element of building an efficient brands. 245 - 256CZYSTY TEKSTBIBTEX
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Visual identification and its role in shaping brand awareness and marketing communications. 273 - 289CZYSTY TEKSTBIBTEX
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The image of universities from the point of view of students and high school graduatess. 295 - 316CZYSTY TEKSTBIBTEX
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The role of marketing of higher education institutions in creating the image of cities and regionss. 337 - 348CZYSTY TEKSTBIBTEX
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Commercialization of technology – efficient sales of patents, licenses and results of researchs. 377 - 395CZYSTY TEKSTBIBTEX
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