TYTUŁ
Marketing Instytucji Naukowych i Badawczych
2012 / Numer 4(5)
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TYTUŁ ARTYKUŁU
STRONY
CZYNNOŚCI
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Cooperation of scientific centres and companies on implementation of research resultss. 17 - 34CZYSTY TEKSTBIBTEX
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International orientation in the strategy of scientific and research institutionss. 39 - 52CZYSTY TEKSTBIBTEX
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The role of personal marketing in forming the image of a science organizations. 71 - 88CZYSTY TEKSTBIBTEX
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Event marketing as one of the forms of marketing innovation in scientific and research institutionss. 107 - 119CZYSTY TEKSTBIBTEX
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Content marketing as an important element of marketing strategy of scientific institutionss. 137 - 150CZYSTY TEKSTBIBTEX
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Marketing Communications in Industrial B2B Markets enhancing the Value of the Corporate Brand relying on Common Added Valuess. 187 - 191CZYSTY TEKSTBIBTEX
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Building an image of a higher education institution as an instrument of Mega Marketings. 205 - 221CZYSTY TEKSTBIBTEX
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Communication between scientific-research institutions and their target groups in the Web 3.0 systems. 227 - 235CZYSTY TEKSTBIBTEX
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Competitions with electronic simulators for Windows & Android as marketing tools of academic institutionss. 239 - 242CZYSTY TEKSTBIBTEX
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Why is it worth to become an engineer? - promotional activities of scientific and research institutions and commercial entitiess. 247 - 250CZYSTY TEKSTBIBTEX
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